At WCEM, Hicks did just about everything one could do in local radio. In addition to being the morning news anchor, Hicks would go into the community to report, help with local sports coverage at high school sports events and Little League baseball games and do spot work as a DJ. But the dream of sports remained strong for Hicks as he continued his career.
Hicks got back to calling college events for the WSVA station in Harrisonburg, Virginia, helping to call games for James Madison. But it wasn’t until 1989, six years after his college graduation, that he found a full-time sports job. Hicks worked with the Frederick Keys, the Advanced-A level affiliate for the Baltimore Orioles, in the summer while doing events for Mount St. Mary’s just half an hour away.
The position with the Keys led to almost 25 seasons worth of work in the minor leagues of the MLB. He called Double-A ball for the El Paso Diablos, an affiliate in the Milwaukee Brewers organization, before being hired on by the Houston Astros’ Double-A squad, the Corpus Christi Hooks, to be the team’s first play-by-play announcer.
Through his position in Corpus Christi, Hicks made another important connection that changed his trajectory. He worked with Ryan Sanders Baseball, a sports and entertainment operator ownership group, which is headed by MLB’s all-time strikeout king, Nolan Ryan. During Hicks’ time in south Texas, he got close to Ryan’s two sons, Reed and Rhys, who helped their father with Ryan Sanders operations, and the relationship between Hicks and the Ryan family helped him to get to the big leagues.
“When I got hired by the Rangers in 2012, one of the reasons I got hired in the middle of the 2012 season was not only because of working for Ryan Sanders Baseball, but also at the time, Nolan Ryan was the president of the business side of the Baseball Operations department with the Texas Rangers,” Hicks said. “So when a need came for them to have a fill-in broadcaster in the middle of the 2012 season, Nolan talked to his son Reed and he said ‘Hey, why don’t we get Matt up there and see what he can do?’”