Ira made sure to spread his love for lacrosse through more than just his family. He ran clinics, and coached countless kids on both coasts. Many of the former players Ira coached are preparing selfie videos to be played at his celebration of life, a fitting tribute to a man who touched so many lives.
“He was really passionate about kids and making sure they felt like they had a family within lacrosse,” Scott said. “He was there for them all the time.”
He instilled into defenders the passion for making life hard for attackers. He’d tell players to “check the guy so hard he can’t score because he can’t move his arm.”
The apparel industry was Ira’s profession while the boys were growing up, as he led the Mid-Atlantic region for Champion Sportswear.
“We always said, ‘This is what our dad did - lacrosse and the apparel industry,’” Scott said. “He volunteered constantly, served as president of Maryland Youth Lacrosse, and we always wanted to give that back to him.”
That foundation carried forward. Scott and Craig both moved to the West Coast to build brands rooted in lacrosse. Craig founded NextPro, a media company that expanded from lacrosse into soccer. NextPro was acquired by BallerTV and continues to scale nationwide youth sports coverage.
Scott went on to build Adrenaline Lacrosse and Starz Lacrosse, which became the largest club system of its kind from Seattle to San Diego. He then launched The Legends Brand - a sportswear company built in partnership with investors that include some of the world’s most iconic athletes. He now grows the brand alongside Craig.