One of the most talked about issues in college sports today is Name, Image, and Likeness - or NIL as you may often see it. Often, it’s portrayed somewhat like free agency where players are just given money to play at a school. There are so many misconceptions about these NIL deals, how collectives work, and who benefits.
When I was approached about writing something for this issue of the One Maryland Magazine, I thought I could shed some light on how NIL benefits us as student-athletes as well as how our collective, Turtle NIL, helps in this process.
First on the NIL deals themselves. One of the most important aspects of student-athletes being able to take advantage of NIL deals is their marketability. Before NIL became possible, you could be one of the top athletes in your sport and not have the ability to capitalize from a financial standpoint. NIL allows athletes from all sports to take advantage of something in their life that after college may not provide the same financial standing.