Sept. 2, 2008

COLLEGE PARK, Md. - The University of Maryland Department of Athletics and Under Armour, Inc. (NYSE:UA) announced Tuesday that the Baltimore-based leader in performance apparel and footwear will become the exclusive official outfitter of Maryland Athletics effective January 1, 2009.

The five-year, $17.5 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the Terps' 27 varsity sports, including football, men's and women's basketball, lacrosse and soccer. Under Armour has previously signed apparel partnerships with Maryland's football, men's soccer and men's lacrosse teams. The University's new department-wide outfitter agreement includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, event tickets, and retail licensing rights. The contract includes two one-year options exercisable with both parties' consent.

"The University of Maryland is a perfect match for the Under Armour brand with a rich heritage in performance and undeniable spirit to be the best," said Kevin Plank, Under Armour Chairman and CEO. "Maryland has a tremendous, loyal fan base right in our own backyard, and we believe this partnership will have an immediate positive impact for our brand and the top-level athletic program at the University."

"This new Maryland Athletics partnership with Under Armour is a source of great satisfaction and excitement," said University of Maryland Director of Athletics Deborah A. Yow. "We believe Under Armour is clearly positioned to be the industry leader in athletic apparel and footwear, across the country as well as globally."

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

"The University is very proud of Kevin Plank and his accomplishments at Under Armour," said President C. D. Mote, Jr. "As a Maryland graduate he is an inspiration to our students and others here on multiple fronts: his ethics, his entrepreneurship, and his investment in the community are remarkable. He is an outstanding mentor for many students who aspire to his standard. "

Kevin Plank founded Under Armour after playing college football as a special teams captain for the University of Maryland football team. He earned his Bachelor of Science degree in business administration from Maryland and is a member of the Board of Trustees of the University of Maryland College Park Foundation.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

Quotes from Under Armour News Conference

Debbie Yow - Director of Athletics

"It doesn't get any better than this for us. Under Armour is the leading apparel provider of the future and, as all of you know, founder Kevin Plank is one of our own alums and a former student-athlete here at Maryland.

"There's an old coaching saying that goes something like this, `Good, better, best, never let it rest, until your good becomes better and your better is the best.' That's what we think we have done. We think we have the best apparel provider and it is going to be an amazing relationship.

"I had the privilege of serving as Kevin's director of athletics, so this is a bit surreal for me to see him transition and to be involved with this part of his life as I was when he was a student-athlete."

Dr. C.D. Mote, Jr. - President

"It is truly a great pleasure and privilege to celebrate this new partnership between Under Armour and University of Maryland Athletics. The university is extremely proud and I, personally, am extremely proud of Kevin Plank and his accomplishments.

"The university is really proud of this association with Under Armour, not just because of the quality of its apparel which is really extraordinary and really was right from the start. But essentially because of the special relationship we have with Kevin Plank. Kevin gives back to Maryland in so many different ways. He has sought out University of Maryland talent to build his company and he continues to give to the university through mentorships, through philanthropy and through service.

"I'd like to offer my personal congrats to the Department of Intercollegiate Athletics and Under Armour for completing this remarkable agreement. And I'd like to offer my personal thanks to Kevin Plank for thinking of the University of Maryland and bringing his entrepreneurial spirit here."

Kevin Plank - Founder and CEO of Under Armour

"Today is not as much about Under Armour as it is about the University of Maryland. We can count on having one brand that carries across all 27 sports that reflect the one team that we are. Maryland is a special place and it has bred a lot of special alumni, and it is high time that we all continue to drive and work together, and we are glad we are going to have Under Armour as the brand that makes that mark.

"Our relationship here really began with Coach Ralph Friedgen back in 1995, who had the ability and the vision to give us a shot. That is a big deal to be the first major Division I program to give our company the opportunity to outfit and have his team take the field wearing our brand. Giving us that chance is something that is reserved for very few and very special people. And those are the kind of people, like Maryland alumni like Coach Friedgen, who give those types of opportunities. So Coach, thank you very much, that meant a lot to us.

"We promise to fulfill the expectations of great product that will deliver on-field as well as recruiting advantages that are unique to what other teams in the ACC will have. The Under Armour advantage will truly live for you, we promise.

"It is all in the family now and I couldn't be happier and more proud."