Bolno Hired as Senior Associate A.D. for Media Relations
7/9/2012 8:00:00 AM | Terrapin Athletics
July 9, 2012
COLLEGE PARK, Md. - Zack Bolno has been hired as a senior associate athletics director of media relations and strategic communications at the University of Maryland, athletics director Kevin Anderson announced Monday.
Bolno brings ties to the local and national media to Maryland after spending the 2011-12 season as the Washington Wizards' director of basketball communications, a role he previously held from 2004-08. Bolno also worked as the executive director of communications for the Washington Redskins through the 2008 and 2009 seasons.
"The University of Maryland has distinguished itself for its high academic standards as well as its athletic accomplishments. I am excited and appreciative of this tremendous opportunity to be a part of such a storied athletic program," Bolno said. "I am looking forward to working with a dedicated staff and the many talented student-athletes and accomplished coaches who represent this outstanding university."
At Maryland, he will be responsible for overseeing the department's athletic media relations staff, as well as designing and implementing strategic communication plans.
"We are excited to welcome Zack to the Terrapin family," Anderson said. "He has a tremendous professional background and strong local media ties. Zack will be a considerable asset to Maryland Athletics and will shape our communications strategy and help to lead this department."
Prior to his return to the Wizards in December, Bolno founded the Trifecta Team, a public relations, marketing, event management, strategic planning and consulting group. As a partner with the Trifecta Team, Bolno helped conduct market research to secure college bowl schedules and their promotions, as well as launched a successful national publicity campaign for Defense Sport Mouthguard Rinse with spokesperson Joe Theismann.
In the fall of 2010, he began teaching as an adjunct professor of sports management at Georgetown University. Last fall, became an adjunct professor of sport and event business enterprises at George Washington University.
Bolno served at the Redskins from April 2008 through August 2010 and advised in public relations and communications. Prior to his time with the Redskins, Bolno worked at the Wizards for five years.
Beginning in 1998, Bolno was the Tampa Bay Buccaneers' public relations manager for six years and worked with the Buccaneers during their Super Bowl run in 2002. He was an integral member of two staffs that earned the NFL's Pete Rozelle Award, which is given to the league's top media relations department.
A native of south Florida, Bolno graduated from the University of South Florida with a bachelor of arts in mass communications in 1997. During his time as an undergraduate at USF, he worked as the primary contact for six sports teams. Upon graduation, he did a public relations internship with the Buccaneers. Then, he spent a year as a communications assistant with the Florida Marlins through the 1998 Major League Baseball season.
Bolno and his wife, Corinne, have a daughter, Lily.
