COLLEGE PARK, Md. -- Maryland Athletics released the report: Economic and Fiscal Impact of UMCP Football on the Prince George's County and Maryland Economies on Friday. The report, prepared by the Jacob France Institute (JFI) of the Merrick School of Business at the University of Baltimore analyzed the economic and fiscal impacts associated with Maryland Football.

"The return of in-person Big Ten football to Maryland is not just good news for sports lovers, it is good news to the State and regional economy, which stands to gain new jobs and spending and boost Prince George's County's already strong tourism sector," said Dr. Richard Clinch, the Director of the Jacob France Institute at the University of Baltimore and the author of this study.

The report includes key findings demonstrating that Maryland Football makes significant economic and related contributions to both Prince George's County and to the state of Maryland. The goal of the study was to provide a high-level estimate of the economic, jobs and fiscal impacts. Because of the COVID-related changes to the 2020 football season, JFI prepared this analysis utilizing available estimates from football game attendance and revenues from Maryland; estimates of visitor spending based on a review of available economic impact studies of college football and athletics programs at comparable campuses. Additionally, JFI's experience with similar tourism-related and college impact studies were utilized.

Some key findings of the report include:

• Each Maryland football game supports an estimated $27.3M in economic activity in the state of Maryland; supporting 376 jobs - earning $6.4M in labor income and supports $1.8M in combined state and local government revenues
• Over an entire 6-game home season, these economic impacts could support as much as $159.4M in Maryland economic activity and more than 2,250 jobs
• Maryland Football attendees spend an estimated total of $3.2M in local spending in Prince George's County per game, based on the 2019 Penn State game
• Each Maryland home football game generates $11.2M in on-campus and in-stadium revenues per game, based on the 2019 Penn State game
  • $7.6M in corporate sponsorship/naming rights
  • $3.0M in ticket, suite, premium seating sales
  • $700K in concessions