March 19, 2003
NEW YORK (AP) - CBS has reached an agreement to move NCAA tournament games
to cable networks if it goes to full-time news coverage of a war with Iraq.
CBS would not detail where the games would be moving, but network
spokeswoman LeslieAnne Wade said viewers will be informed if contingency plans
are needed.
"They will not be on their own," Wade said Wednesday.
ESPN said it would be ready to air all of the first-round games on the main
network or ESPN2. ESPN has not shown the NCAA tournament since 1990.
"We have reached an agreement with CBS to televise NCAA games they may
shift due to potential war coverage," ESPN spokesman Josh Krulewitz said.
"Should it be necessary, we could accommodate all windows on Thursday and
Friday and some over the weekend."
On Saturday and Sunday, CBS would shift some games to a cable network owned
by parent company, Viacom - possibly TNN, TV Land, Nickelodeon, VH1 or MTV.
ESPN is committed to the NCAA women's tournament and an LPGA tournament on
Saturday and must also make room for ABC's NHL coverage if a war breaks out.
ABC and ESPN are both owned by The Walt Disney Co.
ESPN would probably be able to show games in three of the four windows on
Saturday, with two games beginning at about 3:20 p.m. EST shifting to a Viacom
cable network.
On Sunday, ESPN has more women's basketball and the LPGA tournament and also
must make room for ABC's coverage of the IRL and NBA. ESPN would probably only
be able to show a game in the 5 p.m. window, with the first two windows going
to a Viacom network.
Since the cable networks that would show the games are only available in
about 80 percent of homes, CBS would likely have to compensate advertisers for
the lower ratings.
CBS is in the first year of a $6 billion, 11-year deal with the NCAA.