Jordan Looby was promoted to Associate Athletic Director, Marketing Strategy & Fan Experience in July 2023, and he has since transitioned into the Associate Athletic Director, Marketing & Revenue Strategy role. He had served as the Senior Assistant Athletic Director of Marketing Strategy & Fan Experience since August 2021. In this role, Looby directs the day-to-day operations of the Marketing & Revenue Strategy Unit, focusing on marketing strategy, revenue growth, and branding.
He joined the Maryland staff as a Marketing Assistant in January 2013. In August of that same year, he became the Assistant Director of Marketing Strategy & Fan Experience before being promoted to Director in August 2015. He was elevated to Assistant AD in October 2017.
A native of Barnstable, Massachusetts, Looby attended Rutgers University where he received a bachelor's degree in Management and Global Business. Upon graduation, he attended Georgetown University where he earned a master's degree in Sports Industry Management. He currently resides in Silver Spring, Md. with his wife, Emilie, and his three daughters, Lennon, Blake and Riley.
