COLLEGE PARK, Md - Maryland Athletics has renewed and expanded its relationship with SSB, a leading data management and analytics platform provider. The renewal expands the relationship to ensure Maryland is an industry leader in engagement with current and prospective fans, donors and alumni. With the implementation of new technology through the partnership, Athletics can deliver messaging that is tailored to each individual in all categories.
Earlier this year, the Athletic Department underwent an extensive business intelligence assessment. During this assessment, Athletics worked with colleagues in the Department of University Relations to develop a collaborative approach with the long term goal of turning data into a strategic asset.
"SSB's experience working with more than 60 of the leading brands in professional and collegiate sports adds to our data analytic capabilities and allows our team to make the right decisions, quickly, to best serve our audiences ," said Maryland Athletic Director Damon Evans. "This partnership will help us better serve our fanbase and improve their customer experience."
"We are thrilled to continue our work with Maryland and their outstanding team," said SSB Senior Vice President Steve Hank. "The work we have done together to date is already showing dividends throughout the department, and our expanded efforts will be key to future growth and success in driving relationships and engagement."
About SSB
SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients. SSB's unique products and services deliver a clear picture of a client's business – comprised of any number of data and information inputs – in an elegant and simplified manner. Combined with SSB's StoneTimberRiver CRM solution, the result is the empowerment that comes with transformative knowledge of and relationship with all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format. Ultimately, SSB/STR enables 110+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries - to make the educated, actionable, and profitable decisions that take businesses to new levels. SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and Austin. Learn more at www.ssbinfo.com.
